The truth is that it is possible to eliminate much of that spending money. Below, we give you suggestions to improve your job offers and, thus, get the best candidates.
1) Look for inspiration in other descriptions
Don’t overdo it, though. Remember that the uniqueness of your job description is often what makes people want to join your company, not others. Never cut and paste directly from outside offers.
2) Write a well-defined title
Another aspect you should keep in mind is that most online job searches are made from keywords. Therefore, in order to find our ad, it is very important that these keywords appear in the title.
3) Make the offer easy to read
In order to facilitate easy scanning:
- Use short, simple sentences.
- Use a good line spacing
- Separate sections with descriptive headings.
- Structure information into lists with enumeration points.
4) Adapt your message to the profile you are looking for
Pay attention to what your ideal candidate craves and what expressions he uses. If you can communicate with a message and language close to the person you are addressing, you will generate greater empathy. A good way to tailor the message is to ask for suggestions from people with a profile similar to the one you’re looking for: they usually know their needs and preferences better than anyone else.
To know what characterizes your ideal candidate, it is best to create his profile; if you want to know how to do it I invite you to read our article Step by step: create the profile of your ideal candidate.
5) Describe what it takes to work in your company
A good method to facilitate the perception of what a normal day will be like is to present the activities to be performed along with an estimate of the time that the employee will devote to each task during their working day.
Also, the hallmark of a successful job advertisement is that it generates a feeling of wanting to join the company. To achieve this effect it is advisable to promote the brand of the company, giving examples of things that happen day by day and that people value more.
What do you think makes your job offers attractive? Why do candidates want to work in your business?
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