Even so, it is normal to have doubts like: why has this new concept gained so much strength in recent years? What practices do the best companies use to work and improve their employer branding? Don’t worry! This and more doubts are solved in today’s article.
What is employer branding?
Why is this concept so important now? Firstly, because the candidates are now better informed than ever. They have a wider range of information (RRSS, blogs, forums, job portals, etc.) that they use before deciding whether they should sign up for a company’s offers. Secondly, the talent market is extremely competitive, especially for specific profiles such as IT or Data Science.
These two factors combined result in companies with a better employer branding end up being the ones that take the best candidates.
1. Strategy, transparency and authenticity
In addition, transparency and authenticity are necessary for candidates to fall in love with your company. It will help them to get to know the company culture and to have an idea about what they will find in their day to day.
2. Involve all your team
In addition, the best way to viralize your message is through the collaboration of the whole team. Marketing employees will be the ones who channel the message and create content through blogs, RRSS, videos, etc.
3. Open your doors to diverse talent
4. Take care of your job page
The page should be a space where the advantages of working in the company are highlighted, candidates can view current vacancies and apply to join if the company has hiring needs.
If you have been interested in this article, I recommend reading our post How to find quality candidates where we give you tips to capture the most suitable profiles for your business.
Did you know what employer branding is? Have you worked to improve the image of your employer branding? Has it helped you attract more engaged talent?
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